Ouch Away

Branding | Packaging | Illustration Art Direction: Paul Sheriff

Wouldn’t it be nice if scrapes and sunburn would just disappear overnight? Organic children's skincare brand Ouch Away has just the right products. Scrapes, bruises, and sunburn will vanish before your eyes. My goal for the brand was to create a fun, friendly style that children wouldn't be scared of using. The illustrations are a focal point of Ouch Away, paired with the type-driven badge logo to create a cohesive feel for the brand.